Nowadays, hospital branding is important for various reasons and plays a key role in the success and positioning of a medical center.
About Me
I’m Maryam Tavanay-e Farahi. My professional journey began in 2000 with a degree in Nursing. Driven by a deep passion for education and research, I gradually transitioned into the field of health tourism. Recognizing the urgent need for academic knowledge in this interdisciplinary industry, I pursued a Master’s degree in Tourism Management with a focus on Marketing at the University of Tehran, graduating in 2017.
A turning point in my academic and professional growth came with my doctoral studies in Event Management. This advanced training allowed me to refine my previous skills and significantly contributed to my ongoing success in the field.
Branding of Medical Centers
In the healthcare sector, trust is the most fundamental factor in choosing a medical center. Hospital branding helps patients and their families build trust in the hospital. A strong brand can attract new patients and retain existing ones. Hospital branding is not limited to advertising and marketing; it also involves delivering high-quality services and creating a positive experience for patients. It can also make the hospital more appealing to staff and physicians. Effective and strong branding increases the hospital's value and credibility, turning it into a valuable asset. Therefore, it is essential.
Resume and biography
University
Shahid Beheshti University of Medical Sciences
- Bachelor of Nursing
- Start: 1995
- End: 1999
University of Tehran, Kish Campus
- Master's in Tourism Management with a focus on Marketing
- Start: 2017
- End: 2019
University of Barcelona (UAB), Spain
- Doctoral Program in Event Management
- Start: 2019
- End: 2024
Professional Achievements
Honors and Achievements
- Member of the Swiss Chamber of Commerce, Bern since 2023
- Recognized as the Top National Health Tourism Manager of the Year 2017
- "Opportunities and Threats in Health Tourism in Kish Island," presented at INVEX 2015
- "Brain Death and Organ Transplantation," presented at the International Congress of Nephrology and Urology, 2006
- "The Impact of Exhibitions and Conferences on Attracting Tourists to Kish Island (Case Study)," 2019
- "Hepatitis-Free Island (Screening, Vaccination, and Education of Residents Aged 22-55 on Kish Island)"
- Training new staff at Labbafi Nejad Hospital
- Nursing students instructor at the University of Tehran
- Nursing students instructor at Islamic Azad University, Varamin
- "Health Tourism Related to Liver Diseases," Arvand Journal, Abadan University of Medical Sciences, 2016
- "Health Tourism Focused on Healthcare Economy," Ganja Monthly
- "Fundamentals and Applications of Health Tourism for Hospital Managers at Abadan University of Medical Sciences," 30 hours, 2018
- "Introduction to Health Tourism Concepts for International Patient Unit Staff at Labbafi Nejad Hospital," 20 hours, 2021
Work Experience
Labbafi Nejad Hospital, Tehran (2000–2013)
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Registered Nurse, Kidney Transplant Ward
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Training Supervisor for New Staff
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Head of Research Group
Jashnvareh Nursing Polyclinic, Tehran (2014)
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Nursing Manager
Kish Specialty Hospital (2015–2018)
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Director of Specialty Clinics (2015–2016)
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Health Tourism Manager (2015–2018)
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Specialist and Physician Recruitment Coordinator (2015–2016)
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Clinical Supervisor (2016–2018)
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Emergency Nurse
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Coordinator for joint programs between the Iranian Hepatitis Network and Kish Hospital
Sharif Pardis Medical University | University of Tehran (2016–2018)
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Nursing Instructor
Executive Roles in Events
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Executive Secretary, Liver Disease Conference – Kish Island (2015)
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Executive Secretary, International Journal of Liver Diseases, Prevention & Treatment – Kish Island (2015)
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Executive Team Member, International Congress of Nephrology and Urology – Kish Island (2017)
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Executive Team Member, International Cancer Symposium – Kish Island (2016)
Head of Health and Medical Services, Kish Island (2018–2019)
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Management, policy-making, and oversight of regional health programs
Commercial Director, Abtin Control Shargh Co. (2019)
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Supervision of commercial activities and market development
Chairwoman, Adak Salamat Far Kish Co. (Since 2019)
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Active in health and medical tourism services
Health Tourism Consultant, Center for the Development of Islamic Countries' Tourism
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Strategic development of international health tourism
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Collaboration with the Afghan Ministry of Health
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Launched and managed liver and hepatitis diagnosis and treatment centers under Prof. Alavian brand (2019)
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Cooperation with Dr. Taha
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Established Sinayar Clinic with Iranian physician branding in Muscat (2018)
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Partnered with the Association of Physicians of Erbil, Iraq
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Established and managed a clinic with prominent Iranian physicians (2019)
Labbafi Nejad Hospital – International Patients Unit (IPD)
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Established the IPD Unit – First Social Security Hospital with official IPD license (2021)
Lian Beauty Clinic
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Rebranding Project Manager (2022)
Investit International Investment Company
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Event Manager & Marketing Specialist (2023)
Ghiassi Specialty Hospital
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Director of Medical Services
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Director of Clinics and Paraclinics
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Senior Advisor to the Hospital President
Servises
These services are designed to enhance the international positioning of healthcare brands. From attracting international patients and designing specialized events to branding consulting and quality service monitoring, all are implemented with a scientific approach and global standards to ensure the sustainable development of health tourism.
Branding
Creating a distinct identity for a healthcare organization or service with a focus on trust, reputation, and effective communication with the audience.
Health Tourism Development
Attracting international patients by combining medical services with a safe, comfortable, and culturally enriching experience at the treatment destination.
Organizing Health Promotion Events
Designing and organizing conferences, workshops, and campaigns to raise awareness and change health-related behaviors.
Comprehensive Health Tourism Branding Consulting
Market analysis, brand strategy design, and healthcare service positioning to professionally attract international patients.
Designing and Implementing Experiential Marketing Events in Healthcare
Creating interactive and tangible experiences for audiences to showcase healthcare services and increase brand loyalty.
Monitoring and Implementing Quality Improvement and Standardization Programs at the International Level
Continuous evaluation and enhancement of healthcare services in alignment with global standards to increase the trust of international patients.
Customers endorse
Seyed Moayed Alavian, MD
President of the Middle East Liver Association
I would like to declare that Maryam was one the best one in health tourism projects in Iran. She is very curious in this issue. She had a good communications with the patients in Kish hospital. Yours Best Seyed Moayed Alavian M.D Professor of Medicine, Hepatologist
